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A box of phonics and storytelling cards sat in the grass.

Learn About Us

Toadstool illustration

We are a family-run business with creative education at the heart of everything we do. We're a family of educators, creatives, engineers, business leaders, scientists and sociologists. We are based in the Cotswolds, England and adore our surrounding countryside! The name ( The Phive ) stands for the five of us as a family and is spelt with a 'Ph' to reflect our passion for everything phonics-related! 


Founder of The Phive sat on a chair.

Zoe is our founder and uses her extensive experience as a primary school teacher and literacy specialist to create the  products and services we have on offer. Her passion lies in creating meaningful and memorable learning experiences for children to ignite enthusiasm and build confidence.

Mother and daughter sat together.
The Phive's head designer standing up.
The Phive's illustrator smiling.

Liv is a professional Graphic Designer and Zoe's eldest daughter! She has a BSc in Product Design and a Masters Degree in Digital Advertising. Liv works her magic with everything graphics and works hard to make Zoe's ideas come to life.

Kate is a freelance illustrator and is very much part of our team. Kate studied for her illustration degree in Bristol where she now lives and works. Kate has the perfect style for us and makes everything that little bit more magical!

Our Mission

Our Mission

We aim to design and create learning tools that inspire children through creative approaches and personalised learning. Sparking a child's imagination and igniting passion, curiosity and wonder is the key to a lifelong love of learning. Our mission is to continually think of ways to play our part in building a generation of creative thinkers. 

`customer feedback

"In a world that increasingly values innovation and adaptability, the ability to think creatively is more important than ever."

Zoe , Founder of The Phive

Hand drawn bluebird

"Beautiful and amazing quality cards that inspire and educate..."

"I'm so excited to receive these beautiful learning cards. I cannot wait to let my students imaginations run wild with the exquisite artwork. I'm already thinking up stories in my head!"
Juliet Bennett 

"Beautiful and amazing quality cards that inspire and educate. My daughter has started school this year, and is loving using the cards to help her phonics learning, and for storytelling. A fantastic product that we will enjoy for many years, a brilliant investment, highly recommend! Thank you lovely Zoe and team!"

Sarah Jones

5 Star reviews

"The cards are beautifully made with really high-quality materials and amazing illustrations. They give you endless possibilities to work in the classroom and I would highly recommend them to any teacher or parent."

David Otero Jamardo

"The Phive’s products are incredible, beautifully illustrated and well thought out. They capture the imaginations of the children I work with in the Nursery every day. Whenever I get the cards out the children become interested, excited and engaged in the session. We absolutely love them ❤️!"
Sophie Collett

"My daughter is using these beautiful phonics cards and they have sparked her imagination and creativity beyond my expectations! So much so, that she wants to create a writing club at school!"
Vicki Mead

These learning  cards don’t only look magical, they work like magic too. Having been busy with them for only a couple of days now, I can honestly say they have brought a sense of true joy to our phonics journey. Kiki is picking things up so quickly now and has already made incredible progress with her phonics! They are not only a great help to my daughter, they also are so useful to me as a ‘teaching’ mother. I didn’t really know how to go about helping her to learn to read in a fun and constructive way before I got this set. Zoe is so incredibly helpful when I have questions, which brings great added value. I can not recommend The Phive highly enough. Thank you for turning phonics into such a positive and fun experience for us. "

Iris De Kan

" It's like when you have a teacher at the front of the class and she's holding something very precious and you want to get your hands on it and touch it...the learning cards are so detailed, they make you want to look at them for a long time. When you're looking, you're getting the detail out of them to write down!" 
William -Student Age 10

"The children quickly became engrossed in the storylines, and our youngest loves sounding out the letters on the phonics cards and the nonsense words!"
Lucy Staveley

" If we were teaching right now, these cards would be a must-have!"
Ali & Michelle EYFS Consultants.

" We are having loads of fun with them (the learning cards) , I can really see how they'll grow with her too and I imagine she'll be using them for several years time just in a different way. The teacher in me very much approves of them!"
Amy Grant

"My niece absolutely loves her Enchanted Learning Storywriter's Book. She really likes the different story starters and is super proud of her work. It has been such a success I've just ordered two more for my own children!"

Sally Dear

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Customer reviews

"We have sets 1 and 2 of the Enchanting Learning Phonics and Storytelling Cards and we absolutely love them. They're made with really good quality card and the illustrations on them are just beautiful. They're much more than just flashcards and so useful for my 4 and 6-year-olds. We plan to add set 3 to our collection soon!"

Judy Yates

5 star reviews after purchase

"The Phive create brilliant products for your little and older ones to help them navigate the world of reading and writing. The phonics and story cards not only are of the best quality and look amazing but also sturdy and even though designed for home use we take them with us while out for adventures. Vibrant colours and lovely pictures encourage children to play, to create, and to use their imagination. Ayah is a preschooler now and we love to tell stories using our cards while she gets familiar with letters and sounds. These are so versatile!"

Marzena Góralska

customer 5 star reviews

"We love our learning cards from The Phive.
The story prompts have really sparked the imagination of my nearly 4-year-old. Even my 2-year-old enjoys looking at the pictures and is beginning to recognise them.
Beautifully designed and thoughtfully made. Would thoroughly recommend!

Naomi Pattis

5 star reviews from customers

"These are the most beautiful and useful resources I think we've ever bought. My daughter loves them, they're really visually appealing and she loves getting them out to play with independently. The prompts mean that these will have such a long life span for us from naming and sounding out the picture, learning phonics sounds, story prompts and more. Great value for money and a brilliant resource."

Lucy Allen 

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