We are a family run business with creative education at the heart of everything we do. We're a family of educators, creatives, engineers, business leaders, scientists and sociologists. We are based in the Cotswolds, England and adore our surrounding countryside! The name ( The Phive ) stands for the five of us as a family and is spelt with a 'Ph' to reflect our passion for everything phonics related!
Zoe is our founder and uses her extensive experience as a primary school teacher and literacy specialist to create the products and services we have on offer. Her passion lies in creating meaningful and memorable learning experiences for children to ignite enthusiasm and build confidence.
Liv is a professional Graphic Designer and Zoe's eldest daughter! She has a BSc in Product Design and a Masters Degree in Digital Advertising. Liv works the magic with everything graphics and works hard to make Zoe's ideas come to life.
Kate is a freelance illustrator and is very much part of our team. Kate studied for her illustration degree in Bristol where she now lives and works. Kate has the perfect style for us and makes everything that little bit more magical!
"I'm so excited to receive these beautiful learning cards. I cannot wait to let my students imaginations run wild with the exquisite artwork. I'm already thinking up stories in my head!"
Juliet - Tutor (Ages 6-10)
"My daughter is using these beautiful phonics cards and they have sparked her imagination and creativity beyond my expectations! So much so, that she wants to create a writing club at school!"
Vicki - Mum to Jasmine, Age 9
" These learning cards don’t only look magical, they work like magic too. Having been busy with them for only a couple of days now, I can honestly say they have brought a sense of true joy to our phonics journey. Kiki is picking things up so quickly now and has already made incredible progress with her phonics! They are not only a great help to my daughter, they also are so useful to me as a ‘teaching’ mother. I didn’t really know how to go about helping her to learn to read in a fun and constructive way before I got this set. Zoe is so incredibly helpful when I have questions, which brings great added value. I can not recommend The Phive highly enough. Thank you for turning phonics into such a positive and fun experience for us. "
Iris - Mum to Kiki Age 5